You’ve heard about how marketing automation can save you time and improve the efficiency of your sales team and process. But you still aren’t convinced enough to invest the money it will cost to implement it successfully. You don’t want to waste money on something that isn’t going help you achieve your revenue generation objectives.
Let me help you. Here are 5 reasons NOT to invest in marketing automation:
1. You have more leads than you can handle already
While this is a great problem to have, is there really ever enough revenue? But if you are one of the few who really is happy with his lot and doesn’t want the temptation that more revenue might expose you to, then you should probably pass and stick with whatever you’re currently doing.
2. You love cold calling and prospecting
Who doesn’t, right? NOT. There isn’t anything wrong with some tradition phone play, but for most businesses it just isn’t the most effective way of making a buck. Calling someone who has already engaged with your content in some form isn’t really a cold call anymore, which is why it is exponentially more effective. But if you get most of your business from referrals and face to face networking and you don’t feel like expanding your reach, then marketing automation is probably not for you.
3. You can’t create the necessary content
Marketing automation is powered by content. You need well written web pages, blog posts, social media posts, ebooks, whitepapers, emails and landing pages to attract, nurture and convert. That’s a heck of a lot of content, and it needs to be high quality stuff. You don’t have the skill or time to create content, and you don’t have the resources to hire in-house resources to do it. Luckily, there are agencies (like Onrush) who can do it all for you for the right price. But if you can’t find the budget for it, then you should wait until you do. Creating crappy content is the road to failure.
4. If they’re interested they’ll contact you
If a prospect visits your website and is interested, they’ll just pick up the phone and call you or fill out your contact form and hit submit…right? Well, your phone number or contact link might be enough, but most prospects who visit your site will probably be doing their research trying to determine whether they need your product or service. They won’t be ready to talk to you. Research says that up to 90% of the B2B buyer’s decision is made before the buyer ever speaks with a salesperson. Your prospect will probably continue his research on a competitors site and might never return to dial your digits. That’s why it’s important to get their info while you’ve got them by offering them something of value. But if you’re willing to give up those prospects, then marketing automation isn’t for you.
5. You don’t have the budget for it
This is a legitimate point. Signing on with Hubspot, Infusionsoft or one of the other popular marketing automation software tools will require a significant upfront investment. For example, Hubspot will run you around $12,000 (paid upfront) just for the tools. Then you need to actually produce the content and drive traffic. And your website has to be up to par too.
If you aren’t able to make that kind of investment, or you want to give marketing automation a try to see if it works for you, there is hope! At Onrush we can implement a marketing automation system on your WordPress site for a fraction of the cost the big players charge, and we’ll run it for you so you can focus on running your business. We’ll also build your website, create your content and drive traffic to it.
Contact us directly to set up a free consultation to find out how we can help you generate more leads and turn them into sales.