You might think of blogging when you hear WordPress, because that’s how WordPress first started out in 2003 — as a blogging platform.
Since then, Wordpress has evolved into a robust open source Content Management System (CMS), which is an application for organizing, editing and publishing content from a central user interface. It’s currently the most widely used CMS — about 73 million websites and counting!
There have got to be some good reasons why so many are choosing WordPress over the older Joomla and Drupal CMS applications. We think there are, which is why we use WordPress for all of the websites we build.
1. Easy to update and maintain
While we love updating and managing the websites we build for our clients on a long term basis, we realize that not all clients have the budget for that. Many just prefer managing and updating their site in-house. WordPress makes that a breeze. The user interface is easy to learn and use so that anyone, regardless of technical knowledge can comfortably manage the basic elements of their website and add, delete and modify content. We offer our clients training to make sure they can manage their sites on their own.
2. SEO Friendly
Just listen to what Matt Cutts, the head of the Google spam team, has to say about the SEO benefits of using WordPress for your website.
Basically, WordPress takes care of all the structural requirements necessary for Google and other search engines to find and crawl your site — which is what SEO is all about.
There are also great free tools that you can add to your WordPress site including the Yoast SEO plugin that make optimizing your website easier and more effective.
A plugin is a program that adds functionality to a WordPress site. There are tens of thousands of free plugins available that do almost any task you can imagine, from creating a form to tracking visitors on your site. You can add plugins directly from your WordPress dashboard with a single click. The possibilities are just about endless. On other platforms you might have to pay a developer big bucks to create the functionality that you can download for free on WordPress. Would you rather pay or get for free??
If you do run into problems with your WordPress site or have a question about making a change or adding something new, you won’t have to look far for an answer. Since WordPress is so widely used there’s an enormous amount of information available. Just type your issue or question into Google and you’re almost guaranteed to find multiple solutions. And if you decide you need a developer, you’ll have plenty of choices.
As more people adopt the platform, WordPress continues to grow, add new features and become more effective. You don’t need to worry about WordPress becoming stagnant or obsolete. It’s as vibrant as ever, and just getting stronger!
The days of static, hand coded websites that require a developer to make even minor changes are long gone. We’ve chosen WordPress as our platform of choice to make it easy for our clients to manage their own websites if they so choose.
For more information about how you could use WordPress to improve your website and digital marketing, contact us today.