HOW CAN SOCIAL MEDIA MARKETING HELP YOU?
Drive traffic to your website
Even the greatest content won’t be effective if no one sees it. By sharing it on the social media networks your target customers use, you increase the chances that they’ll read it. Once they’re on your site you can convert them to leads. If they love your content they might even share it with their networks, which can translate into new prospects and leads.
Establish your authority and build trust
Customers want to do business with companies or individuals that they trust and respect. One of the ways to establish expertise in your field is by publishing information that your target customers find valuable and useful. Social media is a great venue to share that information. The more knowledge you share the greater respect and trust you will garner. You can also directly answer questions posted on social media.
Increase awareness of your brand
The more people who know about your company, product or service, the better your chances of converting them into either customers or referrers. Even if they aren’t your target customer, you never know when they might be speaking to a friend who is. Social media is a great way of connecting with all sorts of people who might one day end up sending you business.
Expand your network
Social media is a great way of connecting and communicating with people whom you would otherwise never even know about.A large and broad network gives you opportunities to generate leads, form partnerships, recruit talent and engage and collaborate with other professionals. For business professionals, Linkedin is key to creating and expanding a useful business network.
OUR 3 STEP SOCIAL MEDIA MARKETING PROCESS
You don’t want to waste time and resources on the wrong social network. We identify the network that your target customers are using and the appropriate type of content for that social network, giving you the greatest return for your investment.
We’ll create and share content that is valuable to your target customer, and engage in conversations to answer questions and provide information. Contributing to your social media network will build your authority, gain followers and drive traffic to your website.
Social media was built for networking. We’ll expand your network by connecting with people that can help you succeed including target customers, related professionals, thought leaders and influencers. The deeper your network the more opportunities you’ll have to grow.