Search Engine Optimization (SEO) is important for only one reason: to help your website get found in search engine searches. If you have absolutely no interest is getting found in search, then you can stop right here and move on to a different page.
But if you believe that your company can benefit from being found by potential customers searching for your product or service, then SEO is vital to making this happen.
Our SEO Process
If you hire our NJ SEO company to provide you with SEO services, here’s how things will work. We’ll first ask you lots of question to thoroughly understand your business objectives and competitive landscape. Then we’ll analyze your existing website and content. If you don’t have an effective website, we’ll create one for you.
1. Site Audit
We will perform a thorough audit of your existing website (if you have one) to identify SEO deficiencies and room for improvement. The audit will reveal the areas we need to focus on. They can include coding, server, linking and content. We will cover these areas in this list.
2. Keyword Research
We start by identifying the keywords or phrases that your prospects are using to search for your product or service.Your keywords and phrases are the building blocks of your content strategy. Part of this process includes competitive research to see what your competitors are doing right and how we can successfully compete against them. Read more about keyword research here.
3. On-Page SEO
On-page SEO encompasses the technical aspects of SEO including proper coding and tagging of individual web pages. We make sure that all of your web pages are properly coded, categorized and tagged. We also assure that your web pages load fast, which is another important factor in Google search rankings. To get a more in-depth understanding factors that go into On-page seo, read this informative guide.
4. Content Creation
Once we’ve identified your keywords we create informative and engaging content around them, which is appealing to both your prospects and the search engines. Google is constantly refining its search algorithm to identify content that searchers will find valuable. Content that doesn’t meet its standards of quality does NOT rank well.
The better the content, the better chance it has of ranking high in the search results. That’s why great content is such a central part of our SEO strategy. It is the most important factor in SEO success.
Most companies already have a good deal of content about their products and services. We edit that content and rework it, when necessary, to make it more user friendly and marketing effective.
5. Speed Optimization
Google takes speed into account when ranking websites. A slow loading site can hurt your rankings. More importantly it can cause you to lose potential customers when they get tired of waiting and click away to your competitor. We employ the latest techniques to get your site loading as quickly as possible.
6. Mobile Optimization
Google takes mobile responsiveness into account when ranking websites. That means your website needs to look great on mobile devices. This is imperative from a marketing perspective, since most potential customers will probably view your website on a mobile device. We design your website so that it looks great on all devices.
7. Earning Links
When Google evaluates the quality of your content, it looks at how many other relevant sites have linked to it. Google assumes that if authoritative sites are linking to it, it must be useful. In order to get those links your content has to be good enough for someone to want to go to the trouble of linking to your wisdom.
Even if your content is stellar, getting those high quality links isn’t easy. We reach out to relevant and authoritative sites to make them aware of your content and inspire them to link to it. It takes time and careful relationship building, but the results can be a huge boost to your Google ranking.
How long will this SEO process take?
SEO is a process that takes time. Actually, it’s like a fine wine — the longer it matures the better it gets. You might see positive results in just a few weeks. More likely it will take between 2 and 6 months to start seeing a big change. And things will continue to improve after that, as long as you stick with the SEO strategy we implement.
Why use our NJ SEO company?
Our SEO company, based in Hackensack in northern New Jersey (NJ) just minutes from New York City, is uniquely positioned to provide clients with the highest level of service and attention. We’ll apply the most modern SEO techniques to help your company get found and ranked by Google, and we’ll be there throughout the process to make sure you continue to get the exposure you deserve.
Some basic info about SEO
What is SEO or Search Engine Optimization?
SEO or Search Engine Optimization is the process of making a website appear in a search engine’s organic (or unpaid) search results. SEO uses different techniques and methods including keyword research, content creation, on-page optimization and link building. When applied properly SEO can result in raising a website’s ranking and position in search engine results and dramatically increase the amount of website traffic.
Why is SEO important?
According to the latest research, there are over 3.5 Billion searches conducted on Google every day.That means when people are looking for a product or service, they’re probably searching for it on Google. Of those people searching, 94% click on organic rather than paid search results, and 92% of those clicks happen on the first page.
If you’re business appears in those top page 1 results you can see a huge increase in traffic to your website. That can easily translate into a lot more business. In order to get into the top results you need effective SEO. That’s where we come in.
Why the old way of doing SEO is no longer relevant.
Not very long ago it was possible to employ various techniques to “trick” Google into ranking a website highly in its search results. Those techniques involved creating SEO geared content that was stuffed with keywords and phrases that often made little sense to readers but succeeded in getting Google’s attention. They also included getting tons of incoming links from websites regardless of the relevancy of those links.
In fact, SEO shops would create thousands of websites solely for the purpose of using them to link to the websites they were trying to optimize. They would also purchase links on other websites to boost their link count. The more keyword stuffed content and more links to prove the authority of a site, the greater its ranking would be in Google.
Those SEO techniques worked great for a few years. But then Google introduced some game changing algorithms to improve the quality of the search results they were providing their users. Suddenly, hundreds of thousands of websites that had been ranking highly in search results were dropped way down and even totally eliminated from the search results.
The reason was simple. They were not providing people with quality content. They were not giving people the answers they were seeking. All they were doing was feeding junk to search engine robots.
SEO is now intrinsically related to quality content.
To fulfill its objective of giving their users the best information and answers they are searching for, Google displays the websites containing the best content at the top of its search results. In order to rank in Google today, you need to have content that provides users with the information and answers they want. Shallow, keyword filled, content won’t cut it anymore. You need to have the best content possible.
Once you’ve got your quality content, you have a much better chance at getting other websites to link to it. Simply getting links from unrelated or low quality websites and directories will not only not help your rankings, it might actually hurt them.