What is SEO or Search Engine Optimization?
SEO or Search Engine Optimization is the process of making a website appear in a search engine’s organic (or unpaid) search results. SEO uses different techniques and methods including keyword research, content creation, on-page optimization and link building. When applied properly SEO can result in raising a website’s ranking and position in search engine results and dramatically increase the amount of website traffic.
Google processes 3.5 billion searches every day. Studies show that 94% of people click on organic rather than paid search results, and 92% of those clicks happen on the first page.
That means when people are looking for a product or service, they’re probably searching for it on Google. If you want them to click on your link, you need to rank as high as possible in those search results — preferably on page 1. The more visitors you drive to your website, the more chances you have of converting them to customers.
Why the old way of doing SEO is no longer relevant.
Not very long ago it was possible to employ various techniques to “trick” Google into ranking a website highly in its search results. Those techniques involved creating SEO geared content that was stuffed with keywords and phrases that often made little sense to readers but succeeded in getting Google’s attention. They also included getting tons of incoming links from websites regardless of the relevancy of those links. In fact, SEO shops would create thousands of websites solely for the purpose of using them to link to the websites they were trying to optimize. They would also purchase links on other websites to boost their link count. The more keyword stuffed content and more links to prove the authority of a site, the greater its ranking would be in Google.
Those SEO techniques worked great for a few years. But then Google introduced some game changing algorithms to improve the quality of the search results they were providing their users. Suddenly, hundreds of thousands of websites that had been ranking highly in search results were dropped way down and even totally eliminated from the search results. The reason was simple. They were not providing people with quality content. They were not giving people the answers they were seeking. All they were doing was feeding junk to search engine robots.
SEO is now intrinsically related to quality content.
To fulfill its objective of giving their users the best information and answers they are searching for, Google displays the websites containing the best content at the top of its search results. In order to rank in Google today, you need to have content that provides users with the information and answers they want. Shallow, keyword filled, content won’t cut it anymore. You need to have the best content possible.
Once you’ve got your quality content, you have a much better chance at getting other websites to link to it. Simply getting links from unrelated or low quality websites and directories will not only not help your rankings, it might actually hurt them.