Entries by Arnie Singer

Before you invest in a website for your business, you MUST do this

You’re launching a new business. Or maybe you’ve been in the same business for 30 years. In either case, you’ve decided that you need to build a website and do some digital marketing because…well, you’re not really sure why, other than because everyone else is. Not a very strategic way of investing money and resources. […]

Email Marketing: The Advantages and Challenges

There are some very compelling reasons for using email as a marketing tool to reach out to and nurture new prospects and strengthen relationships with existing customers. Email Marketing Advantages Reach According to a 2018 Hubspot study, 86% of professionals prefer to use email when communicating for business purposes.  Average open rates are around 24%, but […]

Does your manufacturing company really need a website or digital marketing? [Part 1]

If your company manufactures and/or distributes industrial products such as machinery, equipment parts, chemicals, or other industrial raw materials, you’ve probably been torn by the idea of investing in a modern website and digital marketing. On the one hand you’ve been told that every company needs to have a website, because it’s the future (and […]

7 Mistakes to Avoid When Using Your Google Ad Grant

What is the Google Ad Grants program? Google Ad Grants is an amazing program in which Google provides non profit organizations with $10,000 a month is free Adwords search ads. To apply for the grant you need to be a registered 501C3 non profit (that’s in the USA. Non Profits registered in other countries need […]

Why Chemical Companies Are Updating Their Websites

We recently attended NYSCC (New York Society of Cosmetic Chemists) Suppliers’ Day at the Jacob K. Javits Convention Center in New York City, where we had the chance to speak with dozens of companies in the chemical industry who told us they were interested in updating their current websites. The reasons that they gave were similar, […]

Blogging is Dead but Content is More Important Than Ever

Blogging was initially a vehicle for people to express their thoughts on a particular subject, and to allow others to read what they had to say. Blog posts were usually relatively short written expressions of thoughts, sort of like brain dumps, as opposed to classically researched and written articles.  A blogger could just sit at their […]

SEO Services Pricing – How much does SEO cost? [2017]

SEO services are supposed to facilitate getting your website found and indexed by Google and other search engines, and getting it to appear in a top position on the search engine result pages (SERPs). I don’t think I need to explain the benefits of having your business rank #1, right? Well, maybe we should think about […]

How much does professional web design cost? [ 2019 ]

When considering building a new website or redesigning an old, outdated one, the first question business owners or stakeholders ask is how much does professional web design cost? Some smaller business owners without much of a budget, or just looking to get the cheapest deal possible, try some of the following options: Put an ad […]

5 Reasons Why Old School Companies Need Websites and Digital Marketing – 301

Most hi-tech, consumer goods and ecommerce companies understand the necessity of having a modern, well designed and user friendly website. But for “old school” companies like those in construction, manufacturing and low-tech services, the need for a first rate website isn’t so accepted. The thinking is that customers are looking for the underlying product and […]